Google launches Search Profiles for publishers and creators
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Christine Skopec has 10+ years of experience in content writing, editing, and SEO. She has developed content strategies in agency and in-house roles, defined brand style guides, led teams of staff and freelance writers, and developed content production processes. Christine’s blog work drove a 95% increase in keyword rankings for a client within a single year. She has been featured on the Content in the Kitchen Podcast and holds an MS in Journalism from Northwestern University.
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Google is rolling out AI features in the Chrome address bar that make AI Mode more accessible to users.
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In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.
Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.
A keyword strategy defines the user queries you want to appear for and how you‘ll target them.